About Julie
Executive transition strategist, leadership coach, and former global marketing and brand leader. Nearly 30 years inside complex organizations, high-growth environments, and senior leadership teams.
Why I do this work
I came to this work through lived experience.
After nearly three decades in senior operating roles, I went through my own pivotal transition - and was struck by how mechanical and cold the experience was at the most consequential moments. As a senior executive deeply tied to my professional identity, what I needed wasn't a process. It was someone who could hold both the strategic clarity and the personal honesty the moment actually required. Someone who could truly champion the work while it was happening, not just guide it.
I knew it could be so much better. And being that person for senior leaders navigating these moments has turned out to be the most impactful work I've ever done.
Where the operator perspective comes from
I spent nearly 30 years in senior leadership roles across some of the most complex and high-growth environments in business — including Manulife, The Home Depot, AOL, Yahoo, and Myspace. Most of that career was spent leading global marketing organizations through periods of transformation, rapid scaling, market disruption, and leadership change.
That operator background shapes how I work today. I understand how senior leaders are evaluated — by boards, sponsors, search firms, and their own teams — because I sat on the operator side of those decisions for decades. I know how leadership capability strains under growth. I know what high-stakes transitions actually feel like from the inside. And I know how rarely the support around those moments matches the stakes of them.
That's what this practice is built to change.
How I work
My work sits at the intersection of strategy, leadership, reputation, and human dynamics. It draws on executive coaching, market strategy, leadership assessment, and structured execution - applied selectively to the moment in front of the leader.
Many of the senior executives I work with arrive at a similar point: the external story still looks successful, but internally they know something needs to shift. My role is to help them clarify what's next, articulate their value with precision, and move forward with greater alignment and confidence - whether that's through a senior transition, a leadership challenge, or designing what comes after the operating chapter.
I'm known for bringing calm perspective and commercial rigor to highly personal decisions. For simplifying complexity. For challenging thinking constructively. And for creating momentum without unnecessary noise or theatre.
Credentials and tools
I'm both an ICF and a Metaperformance-certified coach, with additional expertise in leadership and behavioral assessment tools including Hogan and the IEQ9 Integrative Enneagram for Professionals.
Alongside my private practice, I've supported senior leaders through executive transition and coaching engagements in partnership with leading search and leadership advisory organizations.
Assessments and frameworks are never the center of the work. They're used thoughtfully - to deepen self-awareness, leadership insight, communication effectiveness, and decision-making under pressure. The work itself is what does the work.
Where the work is going
My practice has expanded beyond traditional executive transition support into broader leadership effectiveness work - partnering with founders, senior leadership teams, and enterprise leaders navigating growth, complexity, and change.
I'm also building toward a longer-horizon practice focused on next-chapter strategy: helping senior executives design what comes after the operating chapter - boards, advisory, portfolio careers, identity beyond title - well before disruption forces the question.
Alongside the practice itself, I'm actively exploring how emerging tools and intelligent systems can strengthen how this work gets delivered - particularly the part most coaching engagements struggle with: helping clients operationalize execution between conversations. Structure, follow-through, and momentum are where strategy actually becomes outcomes, and tooling can make that gap smaller without losing what's human about the work.
At the core of all three lanes is a simple belief: strong leadership decisions require both strategic clarity and personal honesty. The work is rarely just about the next role. It's about building a career and leadership path that fits who someone has become - not just who they have been.
If you're navigating a senior moment that matters - let's talk.
One conversation. No pressure.
We'll figure out whether this is the right fit for what you're working through.
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